WHY    

We believe that one should cultivate a unique personal taste in art so that one could have a meaningful and personal experience in collecting pieces of contemporary visual art that one could find oneself "Living Happily With".

   HOW   

By embracing and celebrating diversity in artistic expressions for both creators and buyers alike. 

By diversifying types of works being exhibited at our space, and therefore in the market, to allow for possible meaningful and personal "Meaning Making"  experience through viewing and collecting pieces of contemporary visual art that reflect the buyer’s values and perspectives in life. 

By promoting the concept of "Living With What You Love"  over the concept of ownership and possession.

By promoting the concept of "Investing in Oneself and One’s Happiness"  over the concept of investing in the "art market". 

    WHAT  

Our curatorial program offers a variety of collectible contemporary visual art of great concepts and superb craftsmanship by local and international artists through thoughtfully curated exhibitions to enable our audiences to expand their viewing experiences, cultivate their personal tastes in art, and have a meaninngful collecting experiences.